If you are one of the countless people who has a TV playing in your store, restaurant, bank or place of business you can upgrade the TV to a marketing tool by adding a media player.
Your TV will still work as it always did, playing the shows your customers watch but you can add messages to the screen alongside the TV program. The picture at the right shows how your screen might look. You can still watch the football game but in a smaller area of the screen while you tempt your customers with today’s specials. There are many possible screen layouts to find a pattern that fits what you are trying to promote.
More than half the cost of digital signage is the display; so if you already have a TV you can just add a media player and create a few pictures of your specials to convert your TV to a digital sign customized for your business. These systems are very popular and no doubt you have seen one in operation. The TV show is still the main program and it works as always. You can change the channel with the remote control as you always did.
The TV program still comes from your cable or satellite TV provider. The picture ads you create are sent to the media player and are mixed with the TV picture to form a composite onscreen program of the TV show and your ads. You can control the media player over your store computer network or update the ads with a USB jump drive when you want to make changes to the ads. Call us for more information and to see if the TV you have will work.
