Today we are going to talk about how to increase sales using Digital Drive Thru Menu Boards.

We are talking about QSRs and digital menu boards for fast food chains and other small Quick Service Restaurants. In a QSR, the most important thing is to move food fast and efficiently to the customer.

A great tool that we now have are digital menu boards for QSRs. You are seeing many small and large QS restaurant chains converting their old boring drive thru signage to Digital signage!

Now a lot of people view digital menu boards as just kind some sort of glorified TV. They figure, Well it should have video and animation on it because it’s basically a TV right.

Well, ask yourself is that really the best use in a QSR environment?

Are digital menu boards only good for showing commercials?

The number one argument that we get is, It attracts the eye, it makes people want to look up at the menu board. If you have ever been in a QSR, which most of us have, you already know where to look when you want to order food. When people walk in they may look at the seating arrangement or maybe use the restroom, but when they come up to the counter the first thing their eyes are fixed on is up at the menu board.
A lot of the time they are not even making eye contact with whoever is taking the order because they are busy reading off the screen.

So video animation to catch the eye of the customer really is not the big value proposition is it. Actually it can be a poor use of the space on the digital menu boards.

So if you want to know what is the best use of a digital menu board for quick service restaurants. Here’s the top 3 reasons.

#1 Sales

Drive thru menus are proven to increase sales according to Digital Signage today by as much as 8 percent.

#2 Instant POS Updates

All of the new digital drive thru menu systems offer advanced POS integration. This makes is simple to push a change out to all of your menus from a central location.

#3 Customer Satisfaction

According to Digital Signage Today, 74% of consumers want an easy to read drive thru menu. Digital drive thru menus solve that problem and increase customer engagement and the likelihood that they will come back.

Isn’t that what you want. Repeat business! Of course it is. So if you are considering adding a drive thru menu to your QSR or replacing your existing Drive thru menu with a digital one definitely consider TJG.

We can install your system in just a few days and we work all across the US. Check out more details about our digital drive thru menus or contact us today.