This is not our headline; it is a feature in Tuesday’s Wall Street Journal that you can read here. This is not an article about digital signage, it is about digital media in total and how the landscape is changing. It discusses the challenges facing TV networks, movie studios and newspapers to distribute media over the internet and all its platforms; computers, smart phones, etc.
“Some sectors, like television, may have their toughest days ahead of them. There, a digital tide is rising as new ways to watch TV over the Internet begin to push aside traditional habits.” reads one conclusion.
Advertising will undoubtedly be changed by this trend and digital signage is part of what is coming. As your business prepares media for use on websites that same media can be on display in your brick and mortar locations over digital screens. Printing a poster and leaving it on the wall for six months already is obsolete in an age where digital posters change daily reflecting current events. The change to digital signage is reinforced by the continual drop in the prices of electronic components that digital systems are built from.
This trend will not stop. If you are remodeling, building a new location or opening new franchises, you owe it to yourself to investigate digital before you spend the money for traditional old fashioned signage. Call us to learn what others are doing and how your business could benefit.
