QR Codes (QR is short for Quick Response) are becoming very popular as advertisers design campaigns for mobile tagging on smart phones. QR Codes have been deployed on in-store marketing campaigns and work well with digital signage.
QR Code scanners are available as apps for any smart phone so the user can scan the code with the phone’s camera and be directed to the source for more information. For example if you have a QR Code reader on your phone likeBeeTagg, scan the QR Code at the right and your phone’s browser will take you to our website.
Advertisers can use QR Codes to invite customers to a webpage for more information and the code can be part of the message on a digital sign. Since digital signs are dynamic several promotions can be running at the same time.
Multi zone digital signs allow the user to keep the QR Code stationary in a section of the screen while other sections are changing to show product information. For example we might keep our code stationary on the screen to direct viewers to our home page while the rest of the screen flashes through our different products.
QR Codes contain more data than bar codes so they can contain url links and geo coordinates too. Google prints QR Codes on the window decals they send to businesses in their Favorite Place Program. Social media is creating many new ways to spread information and QR Codes are a method of linking physical world objects to hyperlinks and digital signage can be part of the medium.
