People from all over the world joined New Yorkers via TV on New Year’s Eve to welcome the start of 2011 in Times Square. For a hundred years the Times Square New Year’s Eve Ball has attracted millions of revelers to Times Square on December 31st to celebrate the beginning of the New Year”.
Today’s ball is a geodesic sphere, 12 feet in diameter made from Waterford Crystal triangles and lit with 32,256 LED lamps capable of producing 16 million colors and billions of patterns. Today’s ball is in fact a digital sign. Time Square is alive with digital signs that display theater offerings, stock quotes and advertising of all sorts throughout the year but readily join the party on New Year’s Eve.
Digital signs are programmable. The message can be changed as often as you like and they can attract attention with animation and video as well as text and pictures. They come alive at night but are bright enough that visitors can’t miss them in the brightest afternoon sunshine. New Years Eve in Times Square is a classic example of signage reacting to current events.
Your business has signage. If you are a store, a school, a hospital or a bank you have signage to communicate with the public. Programmable signage is a marketing tool that provides benefits far beyond traditional signage yet costs are comparable. Call us to learn how you can upgrade your marketing and which digital signage is appropriate for your business.
