One of our prospective customers is a marketing company that prefers not to do print media because it is “passive” and ineffective vs. other media. Read what Scout Marketing has to say here.
Interesting enough we work with several printers and fulfillment centers investigating digital posters because they are seeing pushback from their customers on poster distribution costs as digital continues to drop in price and become more widespread. Signage is never going away but like other media it is being transformed in the digital age.
Signs serve many purposes from helping customers find your building to advertising your products and communicating with the public. Just as printed media is being eclipsed by better choices, static signs are being replaced with digital on school campuses, QSR menus and billboards because the message is always fresh and relevant. This trend has reached the tipping point and change is happening very fast. As I am writing this, Twitter alerts me that the Wall Street Journal is also writing about digital signage today.
If you have visited Asia or Europe you have seen digital signage everywhere and the United States will follow suit because the trend is reinforced by the functionality of digital vs. traditional, the economics and the flood of new features on the horizon as described in the WSJ article. Digital signage is the way to bring your bricks and mortar up to date in the social media age, that is why many new QSR restaurants and theaters have only all digital menus and posters.
Signage has always been one of the lowest cost forms of advertising and that is why the Small Business Administration and other business advocates stress good signage. Your business, school or hospital can benefit from this technology so you owe it to yourself to call us and learn more.
