Two thirds of buying decisions are made at the point of purchase according to many published studies. TV advertising is fragmented with most homes having 100 channels; and commercials are less likely to be seen with TiVo or similar technology in the TV decoder. With statistics like this, digital signage is the best way to influence the purchasing decision.
Best because it is the most flexible point of purchase sign. They can:
- Eliminate the high cost of printing and distributing posters
- Deliver targeted messages to specific locations at specific times
- Display content that is relevant to a specific site or region
- Video, pictures and text “hit” the viewer with a high impact message
- React to current events with “in-the-moment” messaging
- Cycle through several messages in your high traffic area
You can have a new promotion every day. You can change your campaign while in progress to make improvements as you receive customer feedback. Once the customer is in your store he can’t skip the message with TiVo like he can at home. Digital signage allows you to create animation and messages the customer is more likely to watch than a printed static sign. If you are creative your potential to bring attention to your special offers will be greatly enhanced.
It is very inexpensive to buy a few digital posters for your store. Your marketing people will soon discover this is the best promotion tool because they are easy to use, easy to create media for and once installed offer years of unlimited promotions with no ongoing cost. Call us for more information and check out other posts on this website for more ideas.
