We had inquiries from two retailers and a restaurant on the same busy street in Los Angeles during a two month period. All three businesses had the same motivation for investigating digital signs.
According to city statistics, this street has 86,000 cars/day on it so a good sign will get a lot of visibility. This is a busy commercial city street but is entirely within Los Angeles County so the traffic is mostly local and many of the commuters are the same people every day. When you consider 85% of the customers of a typical retailer live within 15 miles; in all likelihood customers and potential customers pass by each day.
What a captive advertising opportunity for the merchants! While the typical sign may say “Alice’s Restaurant” and serve as a location marker; the digital sign can display breakfast, lunch and dinner specials at the appropriate time of day and give traffic more incentive to stop. The digital sign can also display the daily specials and seasonal offerings.
Every business has a sign as a location marker. Most municipal zoning codes define commercial streets where retailers may locate and those streets have more traffic. If your business is on a street that has thousands of cars passing every day, a digital sign is the lowest cost advertising tool you can have to interact with the public. Much cheaper than TV or newspaper advertising considering your sign will typically last for fifteen years. If your street has many signs all competing for attention, a bright colorful animated sign will make you stand out.
Get the absolute best signage for your business. Call us to get an idea of the costs, best technology for your location and benefits that will accrue.
