One of our customers is an auto dealer who decided to expand his digital signage network into the neighborhood. He is experimenting with media players on existing TVs in local bars and placing screens in the rest rooms to promote his dealership. Our inexpensive signage makes it possible.
He is located in the Southwest in an area with a lot of retirement communities and golf courses which are his next targets. When you consider we have many customers who are building private advertising supported networks on college campuses and similar venues it not too farfetched to consider an ad supported network with only one advertiser; the auto dealer.
In most ad supported networks the host is given a percentage of the signage for his own purposes. School networks generally use the screens to display school videos, pictures and up to the minute text messages like class cancellations. Advertising is usually on-screen in sidebars or sometimes full screen for short periods like a TV commercial. The auto dealer program is the same in that the host can use the screen to promote his own business and the auto dealer has his messages displayed too.
A full featured professional system at price points like our 700 NIT poster package make it possible. Our smaller rest room screens cut the poster prices in half. For the auto dealer or business that already has a signage network in his store, extending the network into the neighborhood presents no economic barrier if host venues are willing to participate.
