Some of our customers are media companies who create sign content and manage it for their clients for display on digital sign hardware we sell them. The majority of our customers, and those that are the focus of this essay are schools, hotels, hospitals and business of all sorts and they create their own sign content.
The benefit of digital signs is they are always up to date and in tune with current events. This requires a commitment to new sign media that somebody has to make. While this may seem difficult, consider that almost every businessman; surely every marketing person, knows how to use PowerPoint, Photoshop, Windows Movie Maker or one of the hundreds of graphic suites. Digital signs display standard pictures, text and video clips and offer the user a great deal of freedom in how those pictures are created.
The internet is an unlimited source of materials for sign graphics. This website for example has hundreds of pictures. While the product pictures are ours, many other photos are bought from websites like Dreamstime for a few dollars each. A poster is usually a photo and some text. You know what you want to say, so the making of good poster is finding the right picture to go with the words. Not only is the internet a giant photo catalog, it is easily searchable so it takes you no time at all to find the right picture.
Posters have always been about finding the right picture to go with the words and while the internet makes it easy to find source material; digital signage makes it easy to put it in front of your customers. In its day this war poster would have been a lot of work to produce, print and hang on the wall. If you were making this poster today, you would not leave your desk to accomplish the whole job.
The picture search is easy, modern software adds text to the picture effortlessly and if you have networked digital signage installed you can send the poster to the screen as easy as sending it to your printer. Since digital sign media is electronic, you can save it and use it over and over, making changes as required. In no time at all you will have a library of media to display on your signs.
