Hey there! If you are considering digital signage for your business but not sure how to use it…Check out these tips.
We often find that many small business owners have a challenge with figuring out the best ways to use their digital menus and digital signage in their biz.
Soooooo we thought it would a good idea to share some cool content ideas to get the creative juices flowing.
So we want to give you 8 really simple to implement content ideas for your digital signage. We all know how easy it is to get into a rut when you’re trying to create the right messages every day, but we have to keep it fresh, or we’re going to lose viewers.
So, number 1 is PowerPoint.
Now, you may already be using PowerPoint to create your content, but what about all those presentations floating around your office? Marketing teams usually have lots of presentations that you could share, and HR is a great source for training and benefits slides. If finance has the latest revenue figures or some quota that has been met, productivity stats, that kind of thing, why not share them?
Number 2 is your website or Social Media posts.
If your software lets you create webpage bulletins or something like that, you can’t point it to a URL on the web and display it on your screens, so the great part of this is that you don’t have to recreate an event calendar or some great graphic that you’ve already have ready to go, you can just point your signage software to showcase a web page and all your displays will show fresh info on a regular basis. You can use this same idea if your business is really active on Social Networks too. So if you send out engaging tweets or have an active Facebook page show it on the big screen too.
Number 3 is profiles.
Why not spotlight an employee or a student or someone that you work with that is doing a great job? Share them with the world and make them feel great.
Plus it just might motivate other employees in the process. Well maybe not the shy ones but heck try it! We have found that it can be a great motivator for most people to be featured and to see their face up on a screen and to be recognized for their efforts.
It can improve interpersonal relations in the workplace because people can learn something new that they may not have known about their peers.
Number 4 is press releases or Industry News.
Whether it’s your own press release or industry news, you can copy and paste current headlines into bulletins or put it in a ticker like the stock market, and it really can be a great way to keep your audience engaged and informed about what’s going on in your industry or with the company more broadly.
Number 5 is Magazine or newspaper articles.
If you belong to an association where you might get a magazine or a newsletter, sharing articles and tidbits or research from the local area or the industry you are in can be a nice addition to your your digital signage content.
Number 6 is “how to” topics.
Why not throw up a quick sentence or a few bullet points telling people how to do something or giving them a fun tip? Don’t be afraid to go outside of daily business topics.You really have a virtually limitless pool to draw from.
Number 7 is loyalty rewards programs.
You can attract new customers in a mall or high traffic area by offering reward for coming in and signing up for loyalty programs. Just invite people to sign up using your outdoor digital signage and then advertise a reward program that’s specific to them.
Something like “Enter to Win a $50 Starbucks gift card!” or something relevant to your business. If you have a a deli offer a enter to win a free foot long or something people want. You get the idea.
You can use it to bring people back into your restaurant too. The reason you want to do this is that by drawing people to the screens, they’re going to also see your other messages, so it can really gain viewership of your outdoor digital signage messages.
Number 8 is Your Restaurant Menu.
If you have a restaurant there is no better use of your digital signage then to showcase your menu especially if you are creating new items and want to promote special offers to get people to try them. Digital menu boards are really handy because they can be easily changed on a regular basis compares to traditional menus.
So we hope you enjoyed this post and if you happen to need even more ideas about how to implement digital menu signage in your business just give us a call today at 844-854-8324.
