Arbitron Research measures network and local radio and TV audiences across the USA. If you are not familiar with Arbitron, you should visit their website at http://www.arbitron.com/. They offer free reports that track trends in advertising. For many years they have been tracking the emergence and growth of out of home digital signage and now report it has reached critical mass.
“The availability of digital place-based video has reached critical mass. Over two-thirds of teens and adults have seen a digital video display in a public venue in the past month, according to the 2010 Arbitron Digital Place-Based Video Study.*
Arbitron’s Senior Media Analyst Diane Williams revealed the latest findings from the annual Digital Place-Based Video study during a webinar. She delved into some of the 18 different venue categories covered in the report with monthly and weekly national audience estimates for the medium and demographic profiles. Also covered in this year’s report and webinar are new insights from this year’s study on engagement and purchase intentions.
Arbitron is innovating research to follow consumers throughout their day. Download the report and learn first-hand from an industry leader in media measurement about how Digital Place-Based Video is growing and evolving.”
You can get a copy of this report direct from Arbitron at http://www.arbitron.com/study/digital_video_display_study.asp. Digital signage is becoming an important advertising medium in the United States as it already is in many parts of the world. We can help you develop a program for your business. Call for more information.
